Photo Business Cards

Using Photos Of Your Products: Photo Business Cards As A Mini Portfolio

Photo business cards offer a great opportunity to show off your products or your work. You can choose a few of your most popular items to display in a variety of layouts as a miniature portfolio. Photographers and artists seem to choose this style quite frequently and it has proved to be exceptionally effective. But just about any business can use this type of layout.
One of the most popular and effective layouts for a portfolio on photo business cards is a collage, where the photos are slightly overlapping. This also allows you to use more photos in the limited space available on a standard business card size: 2" x 3.5". Another popular layout for portfolio photo business cards is what I call, 'quartered'; four photos, each taking up a quarter of the business card. This means that each photo is displayed at about one inch by one and three quarter inches on the business cards. This seems awfully small, but with good resolution photos, it can be quite effective. And, remember, your photo business cards are not meant to be the only contact your customers have with you, their purpose is to drive customers to your store, gallery, showroom or website.
If you choose to go with two-sided business cards, your layout options get much better. For the most affordable option, you can display your photos on the front of the business cards in full color and list your contact information on the back in black text. You can also place your collage of photos on the front of the business cards in full color and place your contact info on the back over a background photo, also in full color. For your business card background photo, you could use a photo of your showroom or one of your favorite products that you might want to display larger than the rest.
Fold-Over Business Cards are also readily available. With this option, you have four times as much space to work with. You can use a large photo on the front of the business cards with your company logo in one corner, then print a portfolio on the inside of the fold-over business cards. The inside of fold-over business cards has twice the space available as standard business cards; 3.5" x 4" as opposed to 3.5" x 2"! Then on the back, list all of your contact info along with yet another large photo.
If you're not confident in your ability to design such a portfolio for your photo business cards, a good graphic designer can create an attractive and effective layout that will showcase your work.
Most printing companies that sell photo business cards to the public offer graphic design services, usually listed on their websites as 'Custom Designed Business Cards". These websites usually offer a place for you to upload your photos for business cards, as well.